The Integrated International Master Program, jointly developed and implemented by four different European universities, provides a transformative learning experience designed to develop global leaders to lead culturally diverse and geographically dispersed teams in multicultural environments. It aims to create a dynamic learning environment by nurturing psychological, business, and cultural intelligence; by promoting intercultural communication; by teaching about global contexts, competencies, and problem-solving. It is based on the synergy of business, leadership, culture, and learning strategies that form a multidimensional framework leading to the development of globally literate business leaders.
This two-year master’s program focuses on international business and enhances students’ global business literacy. It also examines how global and cultural issues affect business functions, such as strategic management, marketing management, and legal regulations. It aims to support experiential learning by linking education, work, and personal development through internships which foster meaningful activities related to course-based experience.
The study programme is divided into four semesters and takes place at four different European universities. The first semester takes place at the University of Economics in Katowice (Poland), where students learn about international business theories, including subjects such as economics, law, management, marketing, and market research. The second semester takes place at the University of Debrecen (Hungary). Students learn about the intercultural aspects of international business with a strong focus on the management of intercultural competence, leadership, negotiation and communication, skills, and CSR. The third semester is offered by the University of Economics – Varna (Bulgaria). Students learn about the new technologies used in international business from an intercultural perspective but also will have a great opportunity to improve their soft skills by exploring design thinking methods. They also learn about e-business strategies, take part in an intensive program and prepare a consulting project together with selected companies. The final semester at the CEU Cardinal Herrera (Spain) is dedicated to topics such as consumer behavior, relationship marketing, and brand management. Students finalize their internship and master’s thesis.
University of Economics in Katowice
Magellan will be built upon the foundation of our existing MSc in International Business, which we have been proud to offer to students for almost 10 years. For further details, please see: https://www.ue.katowice.pl/en/units/international-business/master/program-description.html
University of Economics – Varna
Magellan is developed and accredited as an entirely new program at UE – Varna. You can check the Master’s description here: https://www.ue-varna.bg/en/subject/4475. We will build on our know-how and expertise acquired in offering our MSc in International Business and Management (taught entirely in English) for almost 10 years.
University of Debrecen
Magellan will be built upon the foundation of our existing MSc in International Economy and Business, which we have been proud to offer to students from across the globe for almost 15 years. For further details, please see: https://edu.unideb.hu/tartalom/downloads/Bulletin_21_22/GTK/BULLETIN%20INT%202021.pdf