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The International Business Master Program is designed to let students experience the spirit of innovation, collaboration, and global engagement. One way to do that is by offering consultancy project courses which bridge the gap between theory and real-world application.

On the 22nd of March students mentored by Marta GrybÅ›-Kabocik, PhD delved into genuine challenges faced by Deborah Milano’s company. It is an esteemed Italian company renowned for its makeup products. During the session, Deborah Milano’s representatives shared insights about their company, products, and the specific challenges they encounter in the market.

International Business students were engaged in brainstorming sessions, initiating the process of tackling these challenges head-on. Over the semester, students will conduct comprehensive market research aimed at the identified issues. They will formulate actionable recommendations to propel Deborah Milano’s business forward. This collaboration offers students practical experience, as well as fosters cross-cultural understanding.

By working closely with Deborah Milano, students gain valuable insights into the dynamics of the cosmetics industry and cultivate essential skills for navigating global markets. As International Business Program we are proud to provide our students with opportunities that enhance their academic journey.

Stay tuned for more updates on our ongoing projects! Together, we’re shaping the future of international business leaders. For more information about our program and upcoming initiatives, please stay connected with us through our website and social media channels.

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